In commemoration of Victory in Europe (VE) Day, we've taken great pride in transforming several of our Robin Elt Shoe shop window displays into poignant and heartfelt tributes. These displays are designed to honour the bravery and sacrifices of those who served during World War II and also to reflect the enduring spirit of unity and resilience that this day represents. For the 80th Anniversary, each window tells this important story, through imagery, artifacts, and thoughtful design, that we hope will resonate with all generations. We warmly invite you to come by, take a moment to reflect, and join us in paying tribute to this important chapter in our shared history.

Hereford's powerful tribute (pictured above and right) is adorned with vintage style bunting - a celebration of resilience, remembrance and peace.
Commemorating the 80th Anniversary of VE Day, featured right is our floral remembrance displayed in our Ludlow store.

The Unsung Heroes of World War II

In addition to our brave troops, we pause to remember those in the show-business industry who gave so much to boost morale during World War II (WW2) both at home and on the front line. In particular, we pay tribute to Robin Elt Shoe's regular customer, Jessie Matthews (11 March 1907 – 19 August 1981).

Jessie Matthews, shining star of the stage and screen, uplifted both civilians and soldiers with her performances across Continental Europe. Jessie was a member of ENSA (Entertainments National Service Association) during WW2. Her dedication to entertaining the troops reminds us of the powerful role the arts played in sustaining morale during the war.

The British Actress became famous after a string of hit stage musicals and films in the mid-1930s, such as "Evergreen" (1934). Jessie developed a big following in the USA, and earnt the nickname "The Dancing Divinity". According to Box Office records, she was often voted a popular favourite in the annual poll in the 'Motion Picture Herald'.

ENSA was founded in 1939 by actors and stage producers Basil Dean and Leslie Henson to provide morale-boosting entertainment for British armed forces personnel during WW2. Operating under the Navy, Army and Air Force Institutes, ENSA deployed groups of entertainers to factories and military camps across wide and often remote areas, where their talents were frequently stretched thinly.

Pictured above during more peaceful times in our Malvern Showroom trying on a pair of smart and stylish moccasins, she remains a lasting symbol of women showing strength, courage and resilience in a time of conflict.